Dhaka, Bangladesh (BBN) – The 7th edition of Denimsandjeans Bangladesh began in the capital Dhaka on Wednesday aiming to attract global buyers through showcasing latest jeanswear and accessories with a lower cost.
The expo with a new theme –‘Denim Mashup’– is focusing the latest trend in denim where embellishments, embroideries, sequins, patches, paint etc are used in different combinations to produce visually exaggerated hi fashion denims.
This trend is being taken up by global brands like Gucci, D&G, Tommy Hilfiger, Wrangler and many others. The whole show will be decked up in the ‘Denim Mashup theme.’
The ‘Denim Mashup’ has been a subtle trend over many years now and we now see its strong resurgence across multiple brands worldwide from luxury brands like Gucci to fast fashion retailers like Zara and H&M, all are taking up this as the next cool denim trend in 2017.
“Bangladesh has strengths in apparel industry duly supported by textile base which no other Asian country has,” Sandeep Agarwal, Founder of Denimsandjeans.com, said while explaining the position on the country.
Bangladesh is the largest exporter of denim jeans to Europe — even more than China, he said, adding that Now Bangladesh is exporting jeans in more than double the quantity of China to the EU.
“We’re trying to bring some of the most important denim personalities of the globe through organizing the expo and help in further focus on the denim industry in Bangladesh and its great potential,” Mr. Agarwal noted.
About 28 companies participating from countries including Bangladesh, Turkey, India, China, Germany, Spain, Brazil, Pakistan, Hong Kong etc are taking part in the exhibition to showcase their denim pants, fabrics and latest accessories.

The Denimsandjeans team is recreating the theme using products from some of the key global denim suppliers and brings them at Radisson Blu Water Garden Hotel on March 1-2.
Informative Seminar by Dr. Dilek Erik from Turkey on the topic – “Studying Lifestyles and Creating Story to Sell Denims” and Presentation by Mr. Jordi Junai on the topic – “Jeans supply opportunity in US market” and couple of workshops on global denim innovations add further zing to the show.
Besides, the Denimsandjeans brings out the ‘Denim Quiz’ for the students of fashion universities of Bangladesh in its Seventh Edition on March 01 to enhance their denim knowledge.
This is a special event for the students of the participating universities – BUET, SMUCT and NIFT –as they will be able to compete with each other on their denim knowledge and their competition will be transmitted globally through Denimsandjeans Facebook Livecast.
The idea behind the event is to encourage the students to research more on denim subjects and get deeper knowledge – which will help them in their careers as well.
Such Quiz is FIRST of its kind held in Bangladesh to promote the knowledge of Bangladesh’s students.
Denimsandjeans has been involving the students of Bangladesh’s fashion universities in their various editions.
Earlier, the Denimsandjeans had also encouraged the students to make a denim collection based on High Fashion theme and selected pieces were showcased on the runway in front of global audience including the Diesel team from Italy.
The show will be opened during 11.00 AM to 7.00 PM (BST) and the entry is through invite only. For invitations, you can register here -http://www.bdshow.denimsandjeans.com/invite.php.

BBN/SSR/AD