Manila, Philippines (BBN)- The Asian Development Bank (ADB) is launching its second video competition which is open to all aspiring filmmakers across the globe.

The video contest – My View H2O: The Asia-Pacific Video Contest – promotes awareness of the causes, implications and solutions to Asia’s looming water crisis.

Climate change, increased water use in farms and industries, and rising urbanization are putting a huge strain on Asia’s shrinking water resources.

Over $10,000 worth of prizes are being offered in three categories for the best videos about water issues in the Asia and Pacific region, an ADB announcement said on Thursday.

There are no age restrictions for the contest. Citizens of any one of ADB’s 67 member countries are eligible to participate.

“I’m very excited to be part of My View H2O to encourage people to pick up any form of digital tool they can access and make a short but strong statement about water,” said Khavn dela Cruz, considered by many to be the father of Philippine digital filmmaking, and the festival director of .MOV, the first digital film festival in the Philippines. Mr. dela Cruz is one of My View’s judges.

Other judges include: Japanese filmmaker Momoko Ando, Indonesian director Joko Anwar, American film curator Christopher Beaver, Chinese documentary maker Du Hiabin, and Pakistani filmmaker Samar Minallah.

Registration for the contest is easy. Applicants need to complete a short online registration form, and upload their videos to or

The deadline for submission of entries is January 31, 2011.

The launch comes in the lead-up to a five-day international conference “Water Crisis and Choices: ADB and Partners Conference 2010” to be held at ADB Headquarters from 11-15 October.

BBN/SSR/SI-07Oct10-10:30 am (BST)