Dhaka, Bangladesh (BBN) – Bharti Airtel, a leading global telecommunications company has announced the launch of the first ever SMS-based access to Wikipedia content for customers in Bangladesh.

With this, 5 million plus Airtel mobile customers will be the first in the country to leverage this unique service and easily search anything on Wikipedia via SMS — without the need of subscribing to mobile internet or GPRS services, the company said.

Commenting on this exclusive and innovative service, Chris Tobit, CEO and Managing Director, Airtel Bangladesh Limited said: “Information is the most powerful tool in today’s world. With the launch of a first-of-its-kind SMS based access to Wikipedia for customers in Bangladesh – we are delighted to bring easy and 24×7 access to information at the fingertips of 5.0 million plus Airtel mobile customers in the country. We will continue to deliver service innovations that will help us move closer to our commitment of providing life enriching experience for Airtel mobile customers”.

BBN/SSR/AD-26Oct11-10:35 am (BST)