Dhaka, Bangladesh (BBN) - Bharti Airtel introduced a special language application -- Airtel Bangla Keypad (Panini Keypad) -- that allows its users to type SMS and save phone numbers in Bangla, in a bid to celebrate International Mother Language Day.
With this, customers can also post blogs, social media updates and chat in Bangla, a company announcement said.
"We at Airtel offer a host of capabilities for our mobile customers to enjoy Airtel products and services in Bangla - the proud traditional and cultural asset of the people of Bangladesh," said Chris Tobit, chief executive officer of Airtel Bangladesh.
To type in Bangla, Airtel users can download the Airtel Bangla Keypad (Panini keypad) by typing “Bangla” and send it to 4321.
Only Unicode supported handsets can use this software, it added.
BBN/SSR/AD-23Feb12-8:16 am (BST)