Dhaka, Bangladesh (BBN)-Nibedita-the first insurance product for the women-has been launched formally in Bangladesh.

Green Delta Insurance Company Limited launched the product which is comprehensive insurance scheme catering to the needs of urban and rural women of the country.

This product comes with a wide range of coverage for accidental death, injury due to accident, death during child birth etc, said a press release of Nibedita.

It also has extended coverage and trauma allowance for acid victims, rape, robbery etc.

A press conference was held at the head office of GDIC on Tuesday to introduce the features and benefits of Nibedita to the people through press and electronic media.

Managing Director and CEO of Green Delta Insurance Farzana Chowdhury spoke elaborately on this product.

“Green Delta Insurance Company Ltd has created a platform for growth, corporate governance, youth leadership and specially women empowerment,” she said.

52 percent of our population is women today and when it comes to human rights, women are always the ones that get neglected and their rights are frequently violated.

Nibedita has been launched keeping the needs of the females of our nation in mind,” she said.

Successful female entrepreneur and eminent media personality Shomi Kaiser has been given an award in the program for being the first woman to avail this product officially.

Previously Nibedita was launched last year on pilot basis and now it has hit the market officially.

Adviser of Green Delta Insurance Company Limited Nasir A Choudhury, Consultant ASA Muiz, Chief Executive Officer of Green Delta Securities and Head of Retail & SME Wafi SM Khan and Media Adviser Mushfiqul Fazal Ansari also addressed at the press conference.

BBN/SS/AN/30Apr14-10:40am (BST)