Dhaka, Bangladesh (BBN)– Bharti Airtel Limited of India, which has acquired 70 per cent stake in Warid Telecom from the Dhabi Group, launched its mobile services in Bangladesh on Monday with a promise of providing better services to customers.

Airtel is a leading global telecommunications company with operations in 19 countries.

Airtel Bangladesh came into operation with the brand promise ‘Bhalobashar tane, pashe ane’, meaning the attraction of love brings one near.

Chris Tobit, chief executive officer of Airtel Bangladesh, said they would value the country’s identity, culture and language, as people are passionate about them.

Airtel Bangladesh customers will now be able to experience rich multimedia contents with the launch of Airtel live–the WAP portal offering customers contents like games, video, picture and various kinds of value added services such as “Gaan Bolo, Gaan Pao”, Cricket Caller tunes, classified services, the company said in a statement.

In Bangladesh, the company has already unveiled a GPS-based vessel location service to enable tracking of fishing vessels for the country’s fishermen.

BBN/SI/AD-21Dec10-11:01 am (BST)