Dhaka, Bangladesh (BBN)– A country brand dubbed `Bangladesh Next’ was launched in the capital Dhaka on Saturday aiming to project Bangladesh as a potential outsourcing destination for software and IT-enabled services in the world.

Bangladesh Association of Software & Information Services (BASIS) took the initiative to inform the world community of Bangladesh’s potentials in diverse fields especially the IT sector.

Bangladesh will have to overcome four major challenges – energy crisis, infrastructure, education and confidence – to utilize the opportunities for being the next outsourcing destination of IT sector for developed nations, Commerce Minister Faruk Khan said while launching the brand at the Bangabandhu International Conference Centre (BICC) in Dhaka.

Managing Partner of Asian Tigers Ifti Islam presented the keynote paper on highlighting the prospects of IT industry in Bangladesh.

Bangladesh earned US$ 33.5 million by exporting software and the IT-enabled service (ITES) in the last fiscal year, which is $.50 million higher than the 2008-2009 fiscal, the BASIS said.

Export Promotion Bureau (EPB) vice chairman Jalal Ahmed, SME Foundation president Aftab-ul-Islam, Dhaka Chamber director Nurul Kabir, BASIS vice president AKM Fahim Mashrur and secretary general Forkan Bin Kashem, among others, also spoke at the function.

BBN/SSR/AD-03Oct10-12:08 am (BST)