Dhaka, Bangladesh (BBN)-E-commerce has huge potentiality in Bangladesh and according to business projections this could be one of the top five sectors in Bangladesh in the next 10 years.
The country already sees transactions of about Tk 200 crore in the sector and according to industry insiders this number is growing by 30 percent every month, reports hifipublic.
During the inauguration of an e-commerce fair in Dhaka recently, industry insiders agreed that to increase the growth of e-commerce ventures in Bangladesh, marketers should emphasise more on creating trust and taking greater security measures.
“The time has come to focus on creating a positive impression about e-commerce platforms among customers to benefit from inherent growth potential,” said Mohammad Abdur Rouf, chief operating officer of Aarong and added that customer confidence on virtual stores will significantly increase if online marketers can deliver as stated.
Mustafa Jabbar, former president of Bangladesh Computer Samity, the national association of ICT companies, has urged the government to create a proper guideline for e-commerce ventures.
“It is necessary to bring online stores under a guideline that provides for planned development and considers customers’ security” he added.
Arild Klokkerhaug, director of Ekhanei.com, has mentioned that Bangladesh’s virtual marketplace has had a significant growth over the last two years. He also went on to say that trust and safety are the primary priorities for his portal and virtual stores will soon become immensely popular if the cost of internet can be decreased. “I strongly believe that e-commerce will grow at a much faster rate in the country.”
Abdul Wahed Tomal, convener of the Dhaka e-Commerce Fair 2014 said, “Online shopping is gaining popularity in the country, but the amount of transactions made is still small.”
He mentioned that the number of e-commerce sites currently functioning in the country has increased more than threefold to 350 alone in the last year, and there are 2,000 companies that do business through Facebook.
“Business at your click” is the slogan of this year’s fair and is aimed at increasing online trading by creating awareness.
The fair hosts 35 exhibitors including the Bangladesh Bank, who are showcasing their products.
The event will have six seminars which are: electronic banking services paved the way for e-commerce in the country; local e-commerce and upcoming Bangladesh market; the progress of mobile apps and games in Bangladesh; e-commerce beginning and continuation; ICT for youth entrepreneurship and innovation; and preparation of Bangladesh for the bright future of e-commerce-where we stand?
Nasrul Hamid, state minister for power, energy and mineral resources inaugurated the three-day fair at Begum Sufia Kamal National Public Library.
A leading ICT magazine in Dhaka, Computer Jagat, organized the fair to make online purchasing more popular and to attract the young generation to establish more e-trading companies.
BBN/ANS-27Sept14-7:30pm (BST)
