Chicago, US (BBN)-South East Asia is lagging behind the rest of Asia, North America and Europe when it comes to online shopping.
In five of South East Asia's top six economies, e-commerce makes up just 1% or less of total retail sales, reports BBC.
In Europe, China and the US, that figure rises to as high as 8%.
Olivier Gregele at consultancy firm A.T. Kearney explains why online retail was is so sluggish across the region.
BBN/SK/AD-16Feb15-12:00pm (BST)