Dhaka, Bangladesh (BBN) – IDLC Finance, a largest multi-product Non-Banking Financial Institution (NBFI) in Bangladesh, unveiled a new logo on Sunday.
The company also launched a new tagline and operating philosophy, "Financing Happiness", to complement the new logo. The new logo design is predominantly red and black while the tagline is written in grey.
“IDLC believes that new logo will continue to reflect the company's traditional strengths, its strong reputation for corporate governance, statutory compliance and stability, while also showcasing new-found qualities of energy and innovation through a modern outlook,” Anwarul Huq, Chairman of IDLC Finance, said.
"We are confident the new brand will stand out amongst the crowd and clearly differentiate IDLC from competitors". Selim RF Hussain, IDLC Finance Chief Executive Officer and Managing Director also emphasized that, "It is the staff of the IDLC Group who individually, and collectively, must take ownership of their brand" and he requested them "to become ambassadors for the IDLC Brand".
The new logo has been polled out across a wide range of applications namely press, online and digital.
The IDLC brand was founded in 1985 sponsored by International Finance Corporation, German Investment and Development Company, Kookmin Bank, Aga Khan Fund for Economic Development, Korea Development Financing Corporation, Sadharan Bima Corporation, City Bank and Industrial Promotion andn Development Company of Bangladesh.
BBN/SSR/AD-12Mar12-11:05 am (BST)
