Shenzhen, China (BBN) – The next edition of Intertextile Pavilion is set to begin from July 9-11 in South China to showcase high-quality ladies-wear, casual wear and suiting fabrics, as well as the latest knits, laces, embroidery, yarns, fibres and accessories.
Organizers expect that around 700 exhibitors from eight countries will be participated in the exhibition, held at the Shenzhen Convention and Exhibition Center in China.
Besides the suppliers from Hong Kong, India, Italy, Japan, Korea, Mainland China, Taiwan and the UK, three country and region pavilions will also feature to enrich the variety of products for buyers to source from, they added.
These include the Korea Pavilion organized by the Korea Fashion Textile Association (KFTA) and Daegu Gyeongbuk Textile Industry Association (DGIA), as well as the Taiwan Pavilion organised by the Taiwan Textile Federation (TTF).
On the domestic side, Shengze Pavilion from the Eastern Silk Market China in Suzhou province will also feature.
“We’re pleased to see Intertextile Pavilion Shenzhen is becoming one of the most important industry events in Southern China,” Ms Wendy Wen, Senior General Manager of fair organiser Messe Frankfurt (HK) Ltd, said in a statement.
She also said:  “In previous editions, we’ve seen increasing participation of international fashion brand buying houses, such as Brooks Brothers, Diesel, Esprit, Givenchy, G2000 and many others. Their strong support proves the quality of the exhibitors at this fair meets international standards.”
To meet expanding needs of the Southern China textile industry, a seminar program has been added for the first time.
A total of five seminars will be held during the first two days of the fair and experts from different sectors will share the latest industry updates on fashion trends, market information, branding strategies and more.
The organizers have already invited the Hong Kong marketing head of Italy’s Close-Up Fashion Publications, Michael Leow to present the ‘Key Womenswear Trends for Autumn/Winter 2016 – 2017’.
Chairman of the Hong Kong Apparel Society Ltd, Banny Yu will share his opinion on ‘Sourcing Strategy & the Concerns of Production Bases’.
In addition to the seminars, the Fabrics China Trend Forum, located in hall 9, will help visitors to understand more about next season’s domestic fashion trends.
The Intertextile Pavilion Shenzhen is organized by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; the China Textile Information Centre and the Shenzhen Garment Industry Association.