Dhaka, Bangladesh (BBN) – The Jiban Bima Corporation (JBC) will formally launch Short Message Service (SMS) for its clients on Sunday to link with the insurance policy holders.

“We’ve online system for insurance policy holders. But all don’t have access to it yet. So, we found that SMS could be a good option to reach grassroots-level clients,” JBC Managing Director Parikshit Datta Choudhury was quoted by the Financial Express (FE), a local newspaper, as saying.

He said Posts and Telecommunications Minister Raziuddin Ahmed Razu is expected to attend the launching ceremony at Sonargaon Hotel in city as chief guest.

In May, JBC signed a memorandum of understanding (MoU) with Banglalink, a mobile phone operator, to facilitate the message service.

He said: “Not only Banglalink users, but also other mobile phone subscribers will be able to take the advantage of this service through SMS. It will enhance the connectivity between the JBC and its policy holders.”

Under the deal, more than 400,000 insurance policy holders will be able to deposit their premium through around 4,000 Banglalink service centres across the country.

A client will go to a Banglalink service centre and tell the premium number and give the money and they will send it to the designated bank of the Corporation.

The state-run JBC has around 45,000 insurance agents and around 8000 development managers and officers who directly deal with insurance policy holders. They collect money from the clients and deposit it to the JBC offices as the clients sometimes make delay and forget to deposit the money in time.

BBN/SSR/AD-15Oct11-11:05 am (BST)