Dhaka, Bangladesh (BBN)– Bangladesh Apparel Exchange (BAE) has launched its knowledge workshop series aiming to promote the country’s apparel and clothing industry.
As part of the moves, the BAE –a private initiative – organized a workshop on ‘How to Build Your Own Apparel Brand and Directly Address European &US consumers’ in the capital Dhaka on Saturday.
Around 200 participants consist of apparel manufacturers, representatives of retailers and brands and senior officials of different garment factories attended the first workshop on knowledge sharing in Bangladesh.
Commenting on the objective of the workshop the Founder and Chief Executive Officer (CEO) of the BAE Mostafiz Uddin, who himself conducted a two-hour long session, said that the aim of the workshop was to disseminate the knowledge on how to develop the next growth strategy of the country’s apparel sector by designing locally owned international brands and selling directly to Western consumers.
Mr. Mostafiz who has to his credit first ever ‘Made in Bangladesh’ manufacturer-owned denim brand exporting to and selling in Europe since 1999, further said that if Bangladesh could create own brands and consequently grow the margins by utilizing the strength and intelligence of the local business, its impact on the country’s economy will be huge.
He also founder of internationally acclaimed Bangladesh Denim Expo and who has been exhibiting and visiting about 16-20 international apparel trade fairs per annum for last 10 years will share his experience with the workshop participants.
Mohiuddin Rubel, Managing Director of the BAE at the beginning of the workshop gave a presentation on the BAE’s initiatives.
The BAE also announced its second workshop of the knowledge series titled ‘Making Best Journey to Apparel Trade Fairs’ to be held on 23 September 2017.
This workshop will highlight exploring the opportunities trade shows offer and learning the know-how of reaping business benefits from trade fair participation.