Dhaka, Bangladesh (BBN)-Grameenphone Ltd has appointed Rajeev Sethi as its new CEO.
Sethi will take the helm of the Grameenphone from December 1 this year, said a press statement of Grameenphone, Telenor’s Bangladesh subsidiary.
Earlier Sethi was serving as the chief marketing officer (CMO) of Uninor, Telenor’s wholly-owned subsidiary in India, added the statement which was published Thursday.
Meanwhile, Vivek Sood, who has served as Grameenphone CEO since January last year, has re-joined Uninor as new CEO.  
“Grameenphone and Uninor are currently experiencing significant market growth and they are both deliberating on the strategic ambition of internet for all. Combined, the two companies represent nearly 90 million mobile customers. Grameenphone is an undisputed market leader in Bangladesh and Uninor continues to capture market share in India, said Sigve Brekke, executive vice president and head of Telenor in Asia.
“With these executive changes, Telenor aims to stimulate further growth and strengthen our position with customers in these markets,” Brekke said.
Rajeev served as CMO in Uninor for nearly two years.
Prior to that, he spent more than three years as the head of Uninor’s Uttar Pradesh (East) circle.
He has significant ICT experience, including executive engagements in companies such as Vodafone, HP, Hutchison Telecom and Asian Paints.
Sethi received an MBA in Marketing, Finance and Operations from the Indian Institute of Management in Lucknow.
“I’m honored to join Grameenphone and become part of the efforts to provide internet for all in Bangladesh. With its strong legacy of network quality and customer service, Grameenphone holds a superior position in the market and I’m humble and grateful for the opportunity to join the team and serving more than 50 million customers with critical mobile services,” said Sethi after getting the new designation.
BBN/ANS/AD-20Nov14-5:00pm (BST)