Dhaka, Bangladesh (BBN)- The Standard Chartered (StanChart) Bank has introduced ‘Happy Hour’ in banking for the first time in Bangladesh, the bank said.

The first working hour at branches every day (9am-10am) has been identified as the ‘Happy Hour’ for the customers of the bank.

During this one-hour, all customers of the bank will be able to avail a number of services (certificates and duplicate statement) absolutely free!

This initiative was recently launched to kick-off the bank’s ‘Service Delight Quarter’, which is being celebrated globally across the StanChart Group this year to reinforce its commitment to create delightful experiences in banking for its customers.

Speaking on the occasion, General Manager (Branch Sales and Services) Tanvir H Chaudhury said: “This innovative idea of Happy Hour in banking actually came from our bank’s branch staff. We believe it will help us improve the quality of customer experience at our branches. We are also expecting to successfully divert customer traffic towards the early hours of the day when the branches are comparatively less crowded. You will soon get to hear about other exciting initiatives for ensuring Service Delight.”

BBN/SS/SI/AD-16August09-1:16 am (BST)