India (BBN)-Continuing with the expansion plans in Bangladesh, auto major Tata Motors has launched its PRIMA range of heavy commercial vehicles in association with Nitol Motors in the South-Asian country.
The launch of the PRIMA range is an important milestone for Tata Motors' expansion in the SAARC region, said Ravi Pisharody, Tata Motors Executive Director, Commercial Vehicles Business Unit, reports Business Insider.
As a market leader in Bangladesh, the company is committed to the growth of commercial vehicle industry with the latest global technologies, "giving Bangladeshi customers competitive business advantages", he added.
The company's partnership with Bangladesh-based Nitol Motors has grown over the years to make Tata Motors the largest commercial vehicles brand in Bangladesh, said R T Wasan, head, International Business, Commercial Vehicles Business Unit.
"The launch of the new generation range of Tata Prima trucks will be another step to enhance the range of product offerings and further strengthen the Tata Motors' brand position in Bangladesh," he added.
Tata Motors, India's largest automobile company with consolidated revenues of Rs 2,32,834 crore in 2013-14, has already launched the Prima range in various countries, including Kenya, Oman, the UAE and Qatar.